Content Kit · product workflow

Turn one source into a complete social content batch.

ClutchCut Content Kit is built for the moment after a shoot, recording, interview, or campaign brief: find the useful material, create multiple formats, and bring the batch through review before it reaches your channels.

One source, several useful formats.

The goal is not to make more variations for their own sake. It is to turn a good source into a coherent batch your team can actually review and use.

Short videos

Create social cuts grounded in the source material, with a hook, script, voice, captions, and format-aware editing.

Carousels and photo posts

Turn useful ideas and source images into visual posts that give the campaign more than one way to travel.

Platform-aware copy

Keep captions, hooks, and calls to action connected to the source and the channel they are meant for.

A review-ready workflow

01

Choose a recording, media folder, transcript, or selected source assets.

02

Set the campaign goal, target platforms, and any format preferences.

03

Review the generated batch, request changes, and approve the useful pieces.

04

Export or move approved work toward the social queue.

What is an AI content kit?

An AI content kit is a coordinated set of platform-ready assets created from one source. In ClutchCut, the product workflow is designed to keep the source media, generated outputs, captions, review state, and publishing handoff connected.

During early access, the dashboard is the dependable entry point for Content Kit work.

Public Content Kit API and MCP requests are coming soon.

More output starts with better source context.

Content Kit is available as a product workflow while its public API and MCP entry point are being finished.

Request early access

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