Find the right moment
Move from a vague idea to the footage, frame, or recording that can actually support it.
Feature · source-aware media
Make your footage useful long after the shoot.
ClutchCut gives your content workflow the context it needs: what is in each clip, which assets belong together, and where a source can support a new content angle.
Your media library is more than storage.
A source-aware workflow makes the library part of the creative process, not a place assets disappear after delivery.
Keep context close
Keep campaign, product, and brand context attached to the source instead of rebuilding it for every prompt.
Reuse the source
Turn one useful shoot into multiple content angles, formats, and reviewable variations.
From source asset to content batch
The value is not just finding a file. It is reducing the distance between a real source and a useful piece of content.
01
Upload
Bring in the footage, photos, and recordings your team already has.
02
Understand
Give the workflow enough media context to identify useful source material.
03
Generate
Create videos, carousels, and copy from a selected source—not an empty canvas.
04
Review
Refine the result, approve the version, and move ready work toward the queue.
Built for real media
Source-aware generation is most useful when it starts with the messy, valuable material your team already creates.
One source library. Many useful outputs.
Product footage
B-roll and campaign shoots
Product and lifestyle photos
Talking-head recordings
Customer and client media
Existing content variations
Source-aware by default
ClutchCut is designed to use owned media as the visual source. Generated visual fallback should be an explicit product choice, not an accidental substitution.
Your best next post may already be in the library.
ClutchCut is in early access for teams that want to turn owned media into a repeatable, reviewable content operation.
Request early access